Location Data, Reimagined for Insurance: An Almost Nowhere conversation with TomTom’s Vinod Poomalai

October 7, 2025

How map and mobility data are powering new frontiers in pricing, fraud detection, and personalized insurance.

In this special cross-promotional episode, Almost Nowhere partners with TomTom to explore how their traffic and location data is helping insurers rethink risk.

Vinod Poomalai, Head of Growth for TomTom’s enterprise vertical, joins Alicia Burke and Max Martinelli to share real-world use cases—like using map context to explain harsh braking events, layering location intelligence into property risk models, and detecting fraud with historical traffic data. You’ll also hear a candid discussion on what small and midsize insurers need to know before jumping into location data partnerships.

Listen Now:

Related Links:
Vinod Poomalai on LinkedIn
TomTom for Insurance
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